SIBA Beer X – Keynote Speech – 13 March 2019

In March 2019 I travelled up to Liverpool to deliver the keynote speech at SIBA‘s Beer X conference.

We need to throw open the doors of our echo chamber and have conversations not only with people who do buy craft beer, but also with those people who might be persuaded to – the young people, the people who aren’t drinking so much, the women, the people who drink beer made by multinational, global brewers.

I spoke about the beer ‘echo chamber’. Despite the fact that those of us who inhabit the beer world share many of the same values with people who do not, we sometimes alienate or dismiss them, rather than welcoming them in. I also spoke about the strengths that many independent brewers have to attract new groups of drinkers. The beer world has changed. We need to make sure we are changed too.

(photo by Alex Metcalfe on Twitter)